Michigan and Indiana McDonald’s locations participated in a paid sponsorship with the NFL’s Detroit Lions & Indianapolis Colts. The bundle boxes below were created to help increase fan excitement and drive sales. The bundles featured two Big Mac® sandwiches, 20 Piece Chicken McNuggets® and two Medium Fries. A 15-second spot was also produced for each box.

My Role: Art Director

Credits: Copywriter: Erin Valoroso, Spot Producer: Elizabeth Leonard Labadie