McDonald’s restaurants in Michigan partnered with the Detroit Tigers to help grow their digital business, tying a GMA (Global Mobile App) “trigger offer” to on-the-field performance. Whenever the Tigers strike out 6 or more opposing hitters, the offer would “trigger” and be live in the mobile app the following day.

I created static social assets, a digital L-bar that was seen on the screens of Tiger Vision, in-stadium LED digital banners and in-stadium OOH. A :30 and :15 TV spot were also produced.

My Role: Art Director

Credits: Copywriter: Erin Valoroso, Spot Producer: Elizabeth Leonard Labadie