How do you eat your McDonald’s? Do you pair your Chicken McNuggets with tangy barbecue sauce, or are you more of a ranch person? Do you dip your fries in a creamy shake or cool frappé? Whatever your McDonald’s Mood, be bold, be flavorful, be yourself.
We created two spots, a 30-second and a 15-second cutdown featuring an animated “group chat.” It begins with “Allison” announcing a McD’s run and continues as her friends add their orders, highlighting the unique flavor combos and “moods.”
A 30-second radio spot, digital banners, and social media were also produced.
And yes, that’s my name in the :30 spot.
My Role: Art Director
Credits: Copywriter: Riley Geschke, Producer: Tara Twal
Before the McDonald’s Mood group chat concept came to be, I tossed around the idea of social media influencers filming a trip to McD’s to put together their own favorite meals. These meals would be eponymous in the same vein as The Travis Scott Meal or The Saweetie Meal. The brief changed a bit after I filmed this video so the concept was no longer relevant but it was so much fun making this.